Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
Becoming a meaningful snack, especially in a timeframe such as Back-to-school when parents have so many other priorities beyond the category, has been a huge challenge. Through an idea that brought to life a packaging innovation that turned the Treats into tokens of love, Rice Krispies Treats found its way back into the lunchbox and families’ hearts. Through personalized dynamic video, parents saw exactly how they could prepare their kids with the most important school supplies: Love and support.
Brand: Kellogg's Rice Krispies Treats
Client: The Kellogg Company
Agency: Leo Burnett/Arc
How did Tostitos drive preference and record-breaking sales during the NFL season, one of the most competitive snack times of the year? The answer lay in highlighting the passions and the superstitions our NFL-enthusiast audience has for their favorite NFL Team. For the 2017 NFL season, Tostitos supercharged its partnership with the NFL by adding value to its products with one simple ingredient: luck. By positioning Tostitos as not just a game-day snack but also a game-day lucky charm, we distinguished ourselves from the competition and drove record sales.
Client: Frito-Lay North America, Inc.
Agency: Goodby Silverstein & Partners