Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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2023 GOLD
Garmi ko Thand Karao, Summers ko Wow Banao!
Wall’s has deep investment capacity (12x communication, 4x retail presence). In 2022, brand ambition was to achieve ever highest record-breaking volume. This entry represents a brand that has grown against all odds by resolving a relevant consumer tension. Being a challenger brand with grand ambition requires making the right choices. Omore is focused on consistent story telling across key occasion: Summers. The results from 2022 (15% volume growth, +1400 BPS Spont Awareness, +1700 BPS ‘makes summers exciting & fun’) are a testament of the effectiveness of the strategy for growth.
Brand:
Omore
Client:
Friesland Campina
Agency:
Adcom Pvt. Ltd.
Language:
English
2023 GOLD
Oreo 75Years Freedom Cookie
A momentous occasion like 75 years of independence presented a unique opportunity to create a campaign that builds local brand relevance & core equity for Oreo while delivering short-term volume gains as well! Introducing the limited-edition #PAK75TAN Oreo Freedom Cookie! A first-ever unique cookie mould, in a disruptive packaging, amplified by a playful 360 campaign, resulted in significant equity gains, whereas the novelty of the limited edition leading to a surge in demand and immediate volume gains, making it a great example of effective marketing in this fiercely competitive category.
Brand:
Oreo
Client:
Continental Biscuits Limited
Agency:
Alt Story (Pvt.) Ltd.
Language:
English
2023 SILVER
LA CHINGADA
La Chingada es la continuación a una exitosa campaña de equity de Xtra Flamin' Hot que buscaba crecer la preferencia de marca y continuar posicionándose como las botanas más picantes de México. A través de un documental ficticio implementado en diversos formatos audiovisuales, muestra las reacciones naturales que experimentamos los mexicanos tras probar algo altamente picante.
Brand:
Xtra Flamin Hot
Client:
Pepsico Foods
Agency:
ISLA
Language:
Spanish
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
