Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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2023 BRONZE
NEGACIONISTAS DEL PICANTE
La campaña Negacionistas del picante de Xtra Flamin Hot fue verdaderamente un rollercoaster de emociones ya que pudimos reflejar la reacción real de nuestros consumidores ante el sabor extra picante de nuestros productos, incrementamos el awareness de nuestra plataforma a través de la creación de una campaña integrada que reiteró el liderazgo de la plataforma más picante de botanas en todo México.
Brand:
Xtra Flamin Hot
Client:
Pepsico Foods
Agency:
ISLA
Language:
Spanish
2023 BRONZE
Lunar Treats
Oreo, a global brand, faced the challenge of establishing relevance during Ramadan. We turned to kids, evoking their curiosity, and transformed the simple Oreo cookie to represent phases of the moon, creating a cultural bridge, and using food aesthetics to create a memorable connection. It resonated deeply, turning dessert time into an awaited family tradition. The blend of culinary aesthetics and cultural richness wasn't just heartwarming; it drove results. Engagement rates exceeded benchmarks by 10x, with a remarkable +10pt jump in purchase intent ending by increasing sales by +14%.
Brand:
Oreo
Client:
Oreo
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English
2023 BRONZE
A New Day for the M&M'S Characters
Breaking with a proven playbook is daunting for any marketer, especially America's second-largest chocolate brand. But that's exactly what M&M'S did to reignite the interest of a generation that's allergic to paid advertising and ad-like objects, and highly skeptical of brands. To launch our new brand purpose, we broke fundamental rules of our mass-marketing playbook: we changed billion-dollar brand assets, went against our fans, and put PR before paid media. The resulting changes to our characters put M&M'S back in youth cultural conversation in a huge way.
Brand:
M&M'S
Client:
Mars Chocolate North America
Agency:
BBDO New York (United States of America)
Language:
English
FINALISTS
PepsiCo
#SabrosuraChallenge
Doritos
Bold Love
Ruffles
Un snack de Fórmula 1
