Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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2023 SILVER
Oreo & Friends
In 2022, rises in costs of living in the UAE made keeping pets, for many pet owners, unaffordable. Worrying cases of pet abandonment came to light. Pet shelters were overflowing and struggling, needing help with pet adoption. We discovered a meaningful coincidence for Oreo to play a purposeful role. Oreo is the 6th most popular name for black and white pets. And as Oreo is a brand that believes no Oreo should go unloved, we got Oreo to help effectively encourage and propagate pet adoption, partnering with shelters.
Brand:
Oreo
Client:
Oreo
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English
2023 SILVER
Gluco Kahani
Gluco set out to deliver on its promise and create differentiated space by helping resolve the needs of our core audience, the mothers who looked for engaging local content in their own language for their kids. With its vision to nourish lives of the next generation, Gluco Kahani aims to familiarize kids with Urdu through 8 nursery rhymes. With 110Mn+ impressions, the campaign quickly went viral even attracting international media. The brand also achieved 15% volume growth and rise in awareness levels (8% in moms, 2% in kids).
Brand:
Peek Freans Gluco
Client:
EBM
Agency:
Symmetry Digital
Language:
English
2023 SILVER
Introducing the New RIO Double Chocolate
RIO dominates the creams category with uncontested leadership (99% share) in the largest flavor-segment which contributes 90% to the brand. Its differentiated dual flavor in one sandwich biscuit has become the brand’s identity over decades. In the chocolate-creams segment however, the brand remained a challenger with an undifferentiated product, while competition dominated. To grow its footprint, RIO extended its winning dual-flavor proposition to chocolate, launching with RIO Double Chocolate. In six months after the launch, monthly user households increased +102,000, penetration +110 bps, sales +36%, and variant-specific awareness +28%.
Brand:
Peek Freans RIO
Client:
EBM
Agency:
MADNEST
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
