Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
FILTER BY:
PROGRAM
2022 SILVER
Join the Family of Generosity
Galaxy was on the decline, and with Ramadan around the corner, the season’s most competitive yet lucrative month- Galaxy had to find a way to compete with Middle Eastern deserts. Research showed that the most common behaviors in Ramadan are sharing and ch
Brand:
Galaxy
Client:
Mars GCC
Agency:
Code8
Language:
English
2022 SILVER
Snickers Ice cream
Overshadowed by category giants with bigger budgets and competing in a category few associate with SNICKERS or hunger, SNICKERS Ice Cream needed a distinct and compelling story to attract new and lapsed buyers. The campaign leaned into a hidden truth of summertime to tee up the emotional problem-state that leads to ice cream purchases. It worked. For the first time in recent history, we outperformed the frozen novelty category by 5x with 15.2% YOY growth vs the category’s 2.9%.
Brand:
Snickers
Client:
Mars Wrigley
Agency:
BBDO New York
Language:
English
2022 BRONZE
Treat Fails
Oreo needed to increase popularity of Oreo cake mixes with Arab mums and get its mixes into more kitchens. We tapped into culture - a culture wreaked in ‘perfection’, even though Arab moms never said so, they craved the ‘freedom to fail’. And O
Brand:
Oreo | Mondelēz International
Client:
Mondelez International
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English