Snacks & Desserts

Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.

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2022 SILVER

Join the Family of Generosity

Galaxy was on the decline, and with Ramadan around the corner, the season’s most competitive yet lucrative month- Galaxy had to find a way to compete with Middle Eastern deserts. Research showed that the most common behaviors in Ramadan are sharing and ch

Brand: Galaxy
Client: Mars GCC
Agency: Code8
Language: English

2022 SILVER

Snickers Ice cream

Overshadowed by category giants with bigger budgets and competing in a category few associate with SNICKERS or hunger, SNICKERS Ice Cream needed a distinct and compelling story to attract new and lapsed buyers. The campaign leaned into a hidden truth of summertime to tee up the emotional problem-state that leads to ice cream purchases. It worked. For the first time in recent history, we outperformed the frozen novelty category by 5x with 15.2% YOY growth vs the category’s 2.9%.

Brand: Snickers
Client: Mars Wrigley
Agency: BBDO New York
Language: English

2022 BRONZE

Treat Fails

Oreo needed to increase popularity of Oreo cake mixes with Arab mums and get its mixes into more kitchens. We tapped into culture - a culture wreaked in ‘perfection’, even though Arab moms never said so, they craved the ‘freedom to fail’. And O

Brand: Oreo | Mondelēz International
Client: Mondelez International
Agency: Publicis Groupe - Saatchi & Saatchi Middle East
Language: English