Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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2022 SILVER
Snickers Ice cream
Overshadowed by category giants with bigger budgets and competing in a category few associate with SNICKERS or hunger, SNICKERS Ice Cream needed a distinct and compelling story to attract new and lapsed buyers. The campaign leaned into a hidden truth of summertime to tee up the emotional problem-state that leads to ice cream purchases. It worked. For the first time in recent history, we outperformed the frozen novelty category by 5x with 15.2% YOY growth vs the category’s 2.9%.
Brand:
Snickers
Client:
Mars Wrigley
Agency:
BBDO New York
Language:
English
2022 BRONZE
Treat Fails
Oreo needed to increase popularity of Oreo cake mixes with Arab mums and get its mixes into more kitchens. We tapped into culture - a culture wreaked in ‘perfection’, even though Arab moms never said so, they craved the ‘freedom to fail’. And O
Brand:
Oreo | Mondelēz International
Client:
Mondelez International
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English
2022 BRONZE
OREO x Pokémon
Oreo LTE packs are designed to surprise and delight consumers, but when you become known for surprising and delighting, it’s kinda difficult to actually do the ‘surprise’ part. To outdo ourselves, we forged a new brand partnership with Pokémon, a brand that loves the joy of discovery as much as Oreo. By playing into Pokémon’s beloved rarity scheme and designing 16 collectable cookies—some rarer than others—we created the fastest-selling Oreo LTE pack of all time, shocking the internet once again, putting the ‘surprise’ back in surprise and delight.
Brand:
OREO
Client:
Mondelez International
Agency:
360i
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
