Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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1990 SILVER
Orchestra
Symphony is the Hershey Chocolate Company's first new milk chocolate bar to be launched in over 100 years. The submitted TV spot aired during Symphony's California test market (2/88-8/89) and is called "Orchestra." It was very successful in helping Symphony quickly reach its goals: establish name awareness, motivate trial and create an image of sophistication and quality.
Brand:
Symphony
Client:
Hershey Chocolate USA
Agency:
DDB Needham/New York
Language:
English
1990 SILVER
The 1 1/2 Calorie Breath Mint
Tic Tac Mints' campaign, "The 1 1/2 calorie breath mint," was created to bring new growth to a declining brand. A decade ago, Tic Tac was almost out-of-business in America. Today, behind its advertising, despite being outspent by all its competition, Tic Tac is now growing faster than the entire category and has just overtaken Certs top become the #1 brand in the industry.
Brand:
Tic Tac Mints
Client:
Ferrero USA
Agency:
Altschiller Reitzfeld Davis Tracy-Locke
Language:
English