Snacks & Desserts

Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.

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2022 GOLD

Feeding Imagination

Goldfish had a solid place in Canadians’ cupboards as the number one kids’ snack food. But it needed a place in their hearts to stay there. Goldfish was determined to become an even bigger fish in an already big pond by connecting with parents around a shared value – childhood imagination. Goldfish showed how the fish-shaped crackers Feed Imagination by turning Canada into a national showcase of kids’ creativity, outperforming brand love norms by 20% and growing sales three points ahead of average.

Brand: Goldfish® Crackers
Client: Campbell Company of Canada
Agency: Zulu Alpha Kilo
Language: English

2022 GOLD

Trust Tou Must Hai

Shoop was the only brand to identify an untapped segment (13-24 years) and win their hearts and minds with communication that was both relatable and reliable. This was challenging because this TG doesn’t trust explicit branding and big companies in general (93% don’t trust corporations) but due to the novelty of the communications that emphasize on trusting teenagers, despite their unconventional habits, the brand was able to drive business results (69% GOLY) market share gain (30% GOLY) and equity & loyalty growth (28% & 250% respectively)

Brand: Shoop Instant Noodles
Client: Shan Foods Pvt Limited
Agency: Fishbowl (Pvt) Ltd
Language: English

2022 SILVER

Join the Family of Generosity

Galaxy was on the decline, and with Ramadan around the corner, the season’s most competitive yet lucrative month- Galaxy had to find a way to compete with Middle Eastern deserts. Research showed that the most common behaviors in Ramadan are sharing and ch

Brand: Galaxy
Client: Mars GCC
Agency: Code8
Language: English