Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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PROGRAM
2019 GOLD
Cake Up 'Real Goodness Inside' Snacks and Desserts
* To achieve sales worth PKR 1 Billion end of launch year by building usage frequency in the cupcake category * Get market share of 10% in the first year – the KPI was set on the benchmark that in biscuits category with 1500 players brands achieved 1-2% market share in 1 year, Cupcakes was a 6billion market with 1 player * Establish “Cake Up” as the preferred choice that not only offers wholesome goodness but creates emotional relevance and differentiation for the brand
Brand:
Peek Freans Cake Up
Client:
ENGLISH BISCUIT MANUFACTURERS
Agency:
Ogilvy Pakistan
Language:
English
2019 GOLD
Write-on Wrappers
Becoming a meaningful snack, especially in a timeframe such as Back-to-school when parents have so many other priorities beyond the category, has been a huge challenge. Through an idea that brought to life a packaging innovation that turned the Treats into tokens of love, Rice Krispies Treats found its way back into the lunchbox and families’ hearts. Through personalized dynamic video, parents saw exactly how they could prepare their kids with the most important school supplies: Love and support.
Brand:
Kellogg's Rice Krispies Treats
Client:
The Kellogg Company
Agency:
Leo Burnett/Arc
Language:
English
2019 SILVER
Munchmallow - Priča za sebe
Tržište biskvita je možda i najkompetitivniji segment cele prehrambene industrije iz prostog razloga što se na njemu takmiče neki od najikoničnijih brendova Srbije. I Munchmallow je jedan od njih, ali je poslednjih godina bio u izvesnoj senci. Novo pozicioniranje brenda je doprinelo ostvarivanju rasta volumena prodaje, skoro dupliranog u odnosu na projektovani cilj, kao i povećanje Market Share-a u kategoriji biskvita. Autentični uvid o aluminijumskoj foliji kao integralnom delu brenda se razvio po svim kanalima na način da svaka od aktivnosti bude planski uklopljena kockica u mozaik integralne komunikacije.
Brand:
Munchmallow
Client:
Jaffa D.O.O.
Agency:
Ovation BBDO
Language:
Serbian
FINALISTS
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
Skittles
Skittles - "Don't Throw the Rainbow"
