Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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PROGRAM
1998 GRAND
Hungry? Why Wait?
The "Hungry? Why Wait?" campaign was successfully taken to a higher level as it was embraced by consumers and given significant attention from the press, particularly in comparison to brands with larger budgets. Snickers successfully maintained volume growth ahead of the competition, and established the basis for a enduring emotional bond with consumers.
Brand:
SNICKERS
Client:
Mars, Inc.
Agency:
BBDO
Language:
English
1998 SILVER
The Loudest Taste on Earth
Doritos, supported by "The Loudest Taste on Earth" campaign, surpassed the sales objectives threefold, while further strengthening its image and awareness among the core teen user. Doritos achieved these dramatic results in the advent of intense competition for teens' "share of stomach" within a broad competitive universe.
Brand:
Doritos
Client:
Frito-Lay, Inc.
Agency:
BBDO
Language:
English
1998 BRONZE
Suspicions
The Milano cookie team took great advantage of emerging cultural trends in identifying a powerful positioning that truly re-connected with the consumer. Milano was no longer a niche player but a thriving cookie brand that women now turn to as "the ultimate way to treat themselves right." The brand posted 22% unit volume growth at the end of the fiscal year and is currently up 54.4% YTD. Over 60% of the current growth is directly attributable to the success of the advertising.
Brand:
Pepperidge Farm
Client:
Pepperidge Farm, Inc.
Agency:
Saatchi & Saatchi
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
