Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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PROGRAM
1993 SILVER
1993 BRONZE
1990 GOLD
Teddy, Eddy, and Freddy
The objective of introducing "Teddy Grahams" with the "Nightclub" execution was to extend Nabisco's positon in the graham category by creating a new, more strongly branded graham business. With broader appeal (especially to children) than current graham cracker products, while capitalizing on the good taste and wholesomeness of graham.
Brand:
Teddy Grahams
Client:
Nabisco Biscuit Company
Agency:
FCB/Leber Katz Partners
Language:
English
FINALISTS
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
Skittles
Skittles - "Don't Throw the Rainbow"
