Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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1990 GOLD
Jack and Tony
The "Jack and Tony" campaign for Eagle Snacks was designed to bring to life the brand's strategy: Quality that everyone can love. The use of the well-known team of Jack Klugman and Tony Randall adds impact and believability to this advertising. This is especially important considering how much the brand is outspent in media by the competition.
Brand:
Eagle Snacks, Inc.
Client:
Anheuser-Busch
Agency:
TBWA Advertising, Inc.
Language:
English
1990 SILVER
Orchestra
Symphony is the Hershey Chocolate Company's first new milk chocolate bar to be launched in over 100 years. The submitted TV spot aired during Symphony's California test market (2/88-8/89) and is called "Orchestra." It was very successful in helping Symphony quickly reach its goals: establish name awareness, motivate trial and create an image of sophistication and quality.
Brand:
Symphony
Client:
Hershey Chocolate USA
Agency:
DDB Needham/New York
Language:
English
1990 SILVER
The 1 1/2 Calorie Breath Mint
Tic Tac Mints' campaign, "The 1 1/2 calorie breath mint," was created to bring new growth to a declining brand. A decade ago, Tic Tac was almost out-of-business in America. Today, behind its advertising, despite being outspent by all its competition, Tic Tac is now growing faster than the entire category and has just overtaken Certs top become the #1 brand in the industry.
Brand:
Tic Tac Mints
Client:
Ferrero USA
Agency:
Altschiller Reitzfeld Davis Tracy-Locke
Language:
English
FINALISTS
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
Skittles
Skittles - "Don't Throw the Rainbow"
