Snacks & Desserts

Mission Control

Brand: Kudo
Client: Mars, Inc.
Agency: Merkley Newman Harty
Language: English

Curiously Strong

The Altoids "Curiously Strong" campaign was created to increase usage of the product vy communicating the brand's unique strong flavor profile and quirky, "curious" personality. The Out-of-home and newspaper efforts grew volume by greater than 40% in advertised markets, and has been expanded to over 30 markets across the U.S.

Brand: Altoids
Client: Callard & Bowser-Suchard
Agency: Leo Burnett USA
Language: English

Chocoholic

Baskin-Robbins launched th Chocolate Blast ice cream beverage nationwide in April 1996 with a campaign entitled Chocoholic. The campaign focus was on the power of chocolate, the craving associated with it and Chocolate Blast's ability to satisfy those cravings. The campaign exceeded expections by creating a niche for Chocolate Blast that comprised 3.5% of store sales during the launch, 75% higher than objectives. Chocolate Blast also provided a halo over the entire Blast beverage line, increasing sales to 10.8%, nearly double pre-launch levels.

Brand: Baskin-Robbins International
Client: Baskin-Robbins International
Agency: D'Arcy
Language: English