Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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PROGRAM
1999 GOLD
Curiously Strong
After local success, Altoids challenge was to significantly grow national brand awareness, shipments and market share without compromising it's quirky "curiously strong" message with consumers.
Brand:
Altoids
Client:
Callard & Bowser-Suchard
Agency:
Leo Burnett USA
Language:
English
1999 SILVER
Where's the Cream Filling?
Hostess sales were declining, in large part, because the core target -- kids -- had been neglected for years. A comprehensive communications plan was implemented to break through the clutter of kids TV and generate awareness of the brand - and make it "cool" again. The results were double digit sales increases in key markets, creative recognition (a silver Clio, Cannes finalist and Golden Marble "Best of Show") and advertising awareness of 90% among kids.
Brand:
Hostess
Client:
Interstate Brands Company
Agency:
Campbell-Mithun Esty
Language:
English
1999 BRONZE
Hints
The "Hints" campaign was a dedicated TV effort in support of the "Chew the Clue" promotion. The spot was designed to entice consumers to buy STARBURST Fruit Chews and participate in the promotion by calling in to guess the mystery fruit chew flavor. In order to appeal to our teen target, the "Hints" spot was humorous, edgy and "cool" while successfully communicating the "how to" of the promotion. Most importantly, the spot reinforced the STARBURST personality and real fruit taste equity while generating excitement around the promotion and creating news/"talk value" for Fruit Chews.
Brand:
STARBURST
Client:
Mars, Inc.
Agency:
Grey
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
