Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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PROGRAM
1999 BRONZE
Hints
The "Hints" campaign was a dedicated TV effort in support of the "Chew the Clue" promotion. The spot was designed to entice consumers to buy STARBURST Fruit Chews and participate in the promotion by calling in to guess the mystery fruit chew flavor. In order to appeal to our teen target, the "Hints" spot was humorous, edgy and "cool" while successfully communicating the "how to" of the promotion. Most importantly, the spot reinforced the STARBURST personality and real fruit taste equity while generating excitement around the promotion and creating news/"talk value" for Fruit Chews.
Brand:
STARBURST
Client:
Mars, Inc.
Agency:
Grey
Language:
English
1998 GRAND
Hungry? Why Wait?
The "Hungry? Why Wait?" campaign was successfully taken to a higher level as it was embraced by consumers and given significant attention from the press, particularly in comparison to brands with larger budgets. Snickers successfully maintained volume growth ahead of the competition, and established the basis for a enduring emotional bond with consumers.
Brand:
SNICKERS
Client:
Mars, Inc.
Agency:
BBDO
Language:
English
1998 SILVER
The Loudest Taste on Earth
Doritos, supported by "The Loudest Taste on Earth" campaign, surpassed the sales objectives threefold, while further strengthening its image and awareness among the core teen user. Doritos achieved these dramatic results in the advent of intense competition for teens' "share of stomach" within a broad competitive universe.
Brand:
Doritos
Client:
Frito-Lay, Inc.
Agency:
BBDO
Language:
English
FINALISTS
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
Skittles
Skittles - "Don't Throw the Rainbow"
