Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
FILTER BY:
PROGRAM
2002 BRONZE
Real Cream Effort
Reddi-whip believed that be changing the perception of the brand from a whipped topping to a real whipped cream and by dedicating their limited media dollars to their key consumption period - Thanksgiving through Christmas - that they could differentiate themselves from Cool Whip to ultimately drive crucial volume. Reddi-whip was able to grow this key period by 14.6% dollar sales and 12.7% volume sales and achieve its highest volume share ever in the aerosol segment.
Brand:
Reddi-wip
Client:
ConAgra Dairy Foods Corporation
Agency:
Cramer-Krasselt
Language:
English
2001 GOLD
Whack and Unwrap
Consumers related to the humor tied to our unique product feature of whacking and unwrapping. The campaign was a "smashing" great success for Tobler Chocolate Orange, driving a 108% increase in sales over the Holidays, a whacking 896% increase at Easter, and a 9% increase in awareness. Not only that, but Tobler Chocolate Orange became the #1 specialty chocolate at both the Holidays and Easter.
Brand:
Tobler Chocolate Orange
Client:
Kraft Foods, Inc.
Agency:
Young & Rubicam
Language:
English
2001 SILVER
Too Much Pleasure?
In the Spring of 2000 Haagen-Dasz Ice Cream faced the most competitive selling season in its history. The "Too Much Pleasure" campaign used the Brand experience as differentiation in a highly competitive marketplace. It proved to be highly effective in growing Brand volume, awareness, and product perceptions. Most important of all, it worked to secure. Haagen-Dasz' position as the leader in super premium ice creams.
Brand:
Haagen-Dazs Ice Cream
Client:
Ice Cream Partners USA
Agency:
Wolf New York
Language:
English
FINALISTS
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
Skittles
Skittles - "Don't Throw the Rainbow"
