Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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1990 SILVER
The 1 1/2 Calorie Breath Mint
Tic Tac Mints' campaign, "The 1 1/2 calorie breath mint," was created to bring new growth to a declining brand. A decade ago, Tic Tac was almost out-of-business in America. Today, behind its advertising, despite being outspent by all its competition, Tic Tac is now growing faster than the entire category and has just overtaken Certs top become the #1 brand in the industry.
Brand:
Tic Tac Mints
Client:
Ferrero USA
Agency:
Altschiller Reitzfeld Davis Tracy-Locke
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
