Snacks & Desserts

Bored? Stuck? In a Rut?

In order to meet very ambitious sales objectives and reverse a fairly conservative corporate design image, this ground-breaking campaign for F.S. Contract fabrics and wallcoverings abandoned the cardinal category rule of focusing on pretty product pictures, insight, wit and artfulness, it said all the right things about F.S. Contract to all the right people: innovative, distinctive and uniquely focused on the needs of the savvy commercial designer.

Brand: F.S. Contract
Client: F. S. Contract
Agency: Warwick Baker & Fiore Inc.
Language: English

Today's Oil Heat- It's Just Better

Warwick Baker & Fiore's "Just Better" campaign has achieved each of its three principal goals - changing consumers' misperceptions about oil heat, maximizing overall awareness of the advertising message, and, most important, stemming the tide of conversions to gas heat, particularly in certain problem regions. The campaign shatters myths about oil heat, while reinforcing its strength in service, safety, efficiency, and cost. Radio advertising has maximized the reach of this campaign on a very small budget relative to mammoth competitors. Out-of-home placement has enabled us to successfully target hard-to-reach consumers in regions with particularly stubborn conversion rates.

Brand: East Coast Energy Council
Client: East Coast Energy Council
Agency: Warwick Baker & Fiore Inc.
Language: English

Testimonial

Brand: American Express
Client: American Express Company
Agency: Ogilvy & Mather Direct
Language: English