Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
FILTER BY:
PROGRAM
1990 GOLD
Teddy, Eddy, and Freddy
The objective of introducing "Teddy Grahams" with the "Nightclub" execution was to extend Nabisco's positon in the graham category by creating a new, more strongly branded graham business. With broader appeal (especially to children) than current graham cracker products, while capitalizing on the good taste and wholesomeness of graham.
Brand:
Teddy Grahams
Client:
Nabisco Biscuit Company
Agency:
FCB/Leber Katz Partners
Language:
English
1990 GOLD
Jack and Tony
The "Jack and Tony" campaign for Eagle Snacks was designed to bring to life the brand's strategy: Quality that everyone can love. The use of the well-known team of Jack Klugman and Tony Randall adds impact and believability to this advertising. This is especially important considering how much the brand is outspent in media by the competition.
Brand:
Eagle Snacks, Inc.
Client:
Anheuser-Busch
Agency:
TBWA Advertising, Inc.
Language:
English
1990 SILVER
Orchestra
Symphony is the Hershey Chocolate Company's first new milk chocolate bar to be launched in over 100 years. The submitted TV spot aired during Symphony's California test market (2/88-8/89) and is called "Orchestra." It was very successful in helping Symphony quickly reach its goals: establish name awareness, motivate trial and create an image of sophistication and quality.
Brand:
Symphony
Client:
Hershey Chocolate USA
Agency:
DDB Needham/New York
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
