Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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1998 BRONZE
Suspicions
The Milano cookie team took great advantage of emerging cultural trends in identifying a powerful positioning that truly re-connected with the consumer. Milano was no longer a niche player but a thriving cookie brand that women now turn to as "the ultimate way to treat themselves right." The brand posted 22% unit volume growth at the end of the fiscal year and is currently up 54.4% YTD. Over 60% of the current growth is directly attributable to the success of the advertising.
Brand:
Pepperidge Farm
Client:
Pepperidge Farm, Inc.
Agency:
Saatchi & Saatchi
Language:
English
1997 GOLD
1997 SILVER
Curiously Strong
The Altoids "Curiously Strong" campaign was created to increase usage of the product vy communicating the brand's unique strong flavor profile and quirky, "curious" personality. The Out-of-home and newspaper efforts grew volume by greater than 40% in advertised markets, and has been expanded to over 30 markets across the U.S.
Brand:
Altoids
Client:
Callard & Bowser-Suchard
Agency:
Leo Burnett USA
Language:
English