Snacks & Desserts

Suspicions

The Milano cookie team took great advantage of emerging cultural trends in identifying a powerful positioning that truly re-connected with the consumer. Milano was no longer a niche player but a thriving cookie brand that women now turn to as "the ultimate way to treat themselves right." The brand posted 22% unit volume growth at the end of the fiscal year and is currently up 54.4% YTD. Over 60% of the current growth is directly attributable to the success of the advertising.

Brand: Pepperidge Farm
Client: Pepperidge Farm, Inc.
Agency: Saatchi & Saatchi
Language: English

Mission Control

Brand: Kudo
Client: Mars, Inc.
Agency: Merkley Newman Harty
Language: English

Curiously Strong

The Altoids "Curiously Strong" campaign was created to increase usage of the product vy communicating the brand's unique strong flavor profile and quirky, "curious" personality. The Out-of-home and newspaper efforts grew volume by greater than 40% in advertised markets, and has been expanded to over 30 markets across the U.S.

Brand: Altoids
Client: Callard & Bowser-Suchard
Agency: Leo Burnett USA
Language: English