Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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PROGRAM
1996 SILVER
Curiously Strong
Altoids "Curiously Strong" campaign has far exceeded the aggressive volume and advertising tracking goals established for it. And without question the advertising has been the driving force, accomplishing the 3 year goal of turning San Francisco and Portland, OR into Seattle within a period of six months. Altoids is now a major brand in these markets, posed for continued growth.
Brand:
Altoids
Client:
Callard & Bowser-Suchard
Agency:
Leo Burnett USA
Language:
English
1996 BRONZE
Fat Free Invasion
Rold Gold's objective was to increase ad awareness/total brand awareness and retain their #1 position in the segment by a double digit margin. The segment was flat vs. year ago and crowded with low fat snack options for our health conscious target. The "Fat Free Invasion" starring Jason Alexander (our target's alter ego) leverages his credibility and humor linking our "Fat Free" equity to his physical prowess. As a result of this totally integrated event (the "Fat Free Invasion"),. Rold Gold remained the #1 pretzel brand lengthening its lead over the nearest competitor by 16 points and surpassed ad awareness and total brand awareness goals for the third year in a row.
Brand:
Rold Gold
Client:
Frito-Lay, Inc.
Agency:
DDB Chicago
Language:
English
1995 SILVER
Bored? Stuck? In a Rut?
In order to meet very ambitious sales objectives and reverse a fairly conservative corporate design image, this ground-breaking campaign for F.S. Contract fabrics and wallcoverings abandoned the cardinal category rule of focusing on pretty product pictures, insight, wit and artfulness, it said all the right things about F.S. Contract to all the right people: innovative, distinctive and uniquely focused on the needs of the savvy commercial designer.
Brand:
F.S. Contract
Client:
F. S. Contract
Agency:
Warwick Baker & Fiore Inc.
Language:
English
FINALISTS
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
Skittles
Skittles - "Don't Throw the Rainbow"
