Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
FILTER BY:
PROGRAM
2013 SILVER
World Gone Sour
While Sour Patch Kids led the sour candy category, it was being outspent by competitors and was in danger of losing its teenage consumers. We had to rethink the brand's traditional approach and connect on teens' terms. We turned the candy into a character with a super sour attitude and put SPK in new places: where teens play. With new packaging, a video game, music video and revamped Facebook presence, SPK won them over. It grew sales and is well on its way to becoming a pop culture icon.
Brand:
Sour Patch Kids
Client:
Mondelez International
Agency:
Mother New York
Language:
English
2013 BRONZE
Slim Jim Man-Medicine
In 2011 Slim Jim sought to grow from a brand heavily entrenched among teenage boys to one that could also attract young adult guys (ages 18-29). And although they didn't yet know it, young adult guys really did need Slim Jims. That's because Slim Jims are made from stuff guys need - namely meat - to counteract the pressures of adult responsibility. In short, Slim Jims are man-medicine. And once the word got out, business results followed. Relevance, purchase intent and sales all increased among young adult guys as well as teens.
Brand:
Slim Jim
Client:
ConAgra Foods
Agency:
Venables Bell & Partners
Language:
English
2012 SILVER
If you like peanut butter and chocolate, you'll love peanut butter and SNICKERS
Despite multiple attempts, SNICKERS had been unable to tap into the booming peanut butter and chocolate segment dominated by Reeses a brand that had become synonymous with perfection. We decided to embrace the fact that we werent the traditional favorite, and deliver peanut butter as only SNICKERS could. Through the launch of Peanut Butter Squared we asserted that if you like peanut butter and chocolate, youll love peanut butter and SNICKERS. Communications spanned all mediums and SNICKERS Peanut Butter Squared surpassed launch objectives, propelling the franchise to double-digit growth.
Brand:
SNICKERS Brand
Client:
MARS Chocolate North America
Agency:
BBDO New York
Language:
English
FINALISTS
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
Skittles
Skittles - "Don't Throw the Rainbow"
