Snacks & Desserts

Cik prestani da se zabavljas!

Na prolece 2016. legendarna Plazma resila je da odlucno ude na trziste grickalica jednim malim, malim proizvodom Na svet je tako dosla Plazma Mini-Mini, koja je lepo popricala sa klinconejdzerima, ostala Plazma a postala dovoljno drugacija da veliku Plazmu ne ugrozi ni malo, naprotiv: osim sto je za kompaniju i brend predstavljala cist rast i dobrano doprinela skoku i volumenskog i vrednosnog trzisnog udela, Plazma Mini-Mini je i podmladila, i osvezila brend Plazma i dala mu osecaj avanture!

Brand: Plazma Mini-Mini
Client: Koncern "BAMBI" a.d.
Agency: McCann Beograd
Language: Serbian

Unwrapping A Love Story

After returning Extra to growth on the strength of one heartwarming ad, "Origami", there was still doubt about whether an emotional approach was viable for gum. Was it a one-hit-wonder, or the beginning of something more? It was a critical question for Wrigley, as Extra was its largest growth brand. We responded by creating a short film that quickly became one of 2016's most celebrated love stories. With this film at the heart of our communications, we more than quadrupled Extra's growth rate, even as the category declined.

Brand: Extra Gum
Client: Mars/Wrigley
Agency: Energy BBDO
Language: English

Devil's Roulette 2.0

Brand: Doritos
Client: Sabritas Mexico
Agency: BBDO Mexico
Language: Spanish