Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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2014 GOLD
OREO Wonderfilled Campaign
For over a century, OREO has been twisted, licked and dunked; a family-centric ritual thats helped it become the world s favorite cookie. But to become one of the worlds iconic brands, OREO had to tell a bigger story. The Wonderfilled platform builds upon the foundation of family moments and elevates the brand to a broader emotional territory: wonder. With double-digit sales growth, significant gains in core equity measures and expanded relevance, the campaign has proven there is no limit to the world's favorite cookie.
Brand:
Oreo
Client:
Mondelez International
Agency:
The Martin Agency
Language:
English
2014 SILVER
Express Your Peepsonality
PEEPS, the iconic Easter candy, has been increasingly challenged in recent years by industry giants, like Reeses and M&Ms, who wield multi-million-dollar media budgets. This year, with under $2 million dollars, PEEPS launched Express Your Peepsonality, a campaign built on the insight that PEEPS arent just for eating; they're for baking, crafting, decorating, dioramas, and much more. This Easter, eight of the nine largest PEEPS competitors had sales declines while PEEPS Sugar Candy sales grew by almost 9%.
Brand:
PEEPS
Client:
Just Born
Agency:
The Terri & Sandy Solution
Language:
English
2014 SILVER
Say It With Chocolate
Cadbury Dairy Milk was becoming less relevant to people, so we found a new role for the bar in gifting. We turned a plain bar of chocolate into a bespoke greeting card and invited people to Say it with chocolate. In TESCO stores across Malaysia during Hari Raya, a modified letterpress machine was used to imprint messages that consumers desired on a bar of CDM. The idea helped to change peoples perceptions of CDM as a gift, leading to a substantial lift in sales.
Brand:
Cadbury Dairy Milk
Client:
Mondelez Malaysia
Agency:
Geometry Global
Language:
English
FINALISTS
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
Skittles
Skittles - "Don't Throw the Rainbow"
