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"Bloody Idiots and Ratbags" do it again for Lamb
When Pauline Hanson labelled us “a bunch of politically correct ratbags,” we knew we were onto a winner. Lamb, the brand that stands for ‘Unity’, could no longer ignore the elephant in the room: the day we should be most united as a nation – Australia Day – was instead driving us apart, by excluding Indigenous Australians. Our solution was to celebrate everyone that makes Australia great, not the day or the date. It became Lamb’s most talked about campaign ever.
Brand:
Meat & Livestock Australia
Client:
Meat & Livestock Australia
Agency:
The Monkeys
Language:
English