Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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PROGRAM
2016 BRONZE
5 Gum Truth or Dare Challenge
In 2014 we had a game-changing idea for 5 Gum. The category was down and teens were a big reason why. So we transformed our packs into games of Truth or Dare that would give teens a reason to engage with 5 Gum again. But we didnt stop there we also gave them a way to earn the social currency they crave by making the in-pack game more social. The result? Our program contributed to a phenomenal 17% lift in sales velocity over the previous year .
Brand:
5 Gum
Client:
Wm. Wrigley Jr. Company
Agency:
Energy BBDO
Language:
English
2015 GOLD
This is Wholesome
Honey Maid is a classic, all-American brand thats been part of families lives since 1925. But by 2013 it was seen as old-fashioned. Our challenge was to reposition Honey Maid as a modern snacking brand for todays families. We drew a parallel between the brand and modern day families, recognizing that despite a lot of change over the years, what defined each of them as wholesome hadnt changed. This is Wholesome moved a nation with its message of love, earned 361M media impressions and delivered an advertising contribution of 13%.
Brand:
Honey Maid
Client:
Mondelez International
Agency:
Droga5
Language:
English
2014 GOLD
OREO Wonderfilled Campaign
For over a century, OREO has been twisted, licked and dunked; a family-centric ritual thats helped it become the world s favorite cookie. But to become one of the worlds iconic brands, OREO had to tell a bigger story. The Wonderfilled platform builds upon the foundation of family moments and elevates the brand to a broader emotional territory: wonder. With double-digit sales growth, significant gains in core equity measures and expanded relevance, the campaign has proven there is no limit to the world's favorite cookie.
Brand:
Oreo
Client:
Mondelez International
Agency:
The Martin Agency
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
