Snacks & Desserts

Express Your Peepsonality

PEEPS, the iconic Easter candy, has been increasingly challenged in recent years by industry giants, like Reeses and M&Ms, who wield multi-million-dollar media budgets. This year, with under $2 million dollars, PEEPS launched Express Your Peepsonality, a campaign built on the insight that PEEPS arent just for eating; they're for baking, crafting, decorating, dioramas, and much more. This Easter, eight of the nine largest PEEPS competitors had sales declines while PEEPS Sugar Candy sales grew by almost 9%.

Brand: PEEPS
Client: Just Born
Agency: The Terri & Sandy Solution
Language: English

Say It With Chocolate

Cadbury Dairy Milk was becoming less relevant to people, so we found a new role for the bar in gifting. We turned a plain bar of chocolate into a bespoke greeting card and invited people to Say it with chocolate. In TESCO stores across Malaysia during Hari Raya, a modified letterpress machine was used to imprint messages that consumers desired on a bar of CDM. The idea helped to change peoples perceptions of CDM as a gift, leading to a substantial lift in sales.

Brand: Cadbury Dairy Milk
Client: Mondelez Malaysia
Agency: Geometry Global
Language: English

How Thinly Cut Stopped the Chippy Slap

Brand: Thinly Cut
Client: The Smith's Snackfood Company
Agency: Clemenger BBDO
Language: English