Snacks & Desserts

Devil's Roulette 2.0

Brand: Doritos
Client: Sabritas Mexico
Agency: BBDO Mexico
Language: Spanish

5 Gum Truth or Dare Challenge

In 2014 we had a game-changing idea for 5 Gum. The category was down and teens were a big reason why. So we transformed our packs into games of Truth or Dare that would give teens a reason to engage with 5 Gum again. But we didnt stop there we also gave them a way to earn the social currency they crave by making the in-pack game more social. The result? Our program contributed to a phenomenal 17% lift in sales velocity over the previous year .

Brand: 5 Gum
Client: Wm. Wrigley Jr. Company
Agency: Energy BBDO
Language: English

This is Wholesome

Honey Maid is a classic, all-American brand thats been part of families lives since 1925. But by 2013 it was seen as old-fashioned. Our challenge was to reposition Honey Maid as a modern snacking brand for todays families. We drew a parallel between the brand and modern day families, recognizing that despite a lot of change over the years, what defined each of them as wholesome hadnt changed. This is Wholesome moved a nation with its message of love, earned 361M media impressions and delivered an advertising contribution of 13%.

Brand: Honey Maid
Client: Mondelez International
Agency: Droga5
Language: English