Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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PROGRAM
2017 SILVER
"Bloody Idiots and Ratbags" do it again for Lamb
When Pauline Hanson labelled us “a bunch of politically correct ratbags,” we knew we were onto a winner. Lamb, the brand that stands for ‘Unity’, could no longer ignore the elephant in the room: the day we should be most united as a nation – Australia Day – was instead driving us apart, by excluding Indigenous Australians. Our solution was to celebrate everyone that makes Australia great, not the day or the date. It became Lamb’s most talked about campaign ever.
Brand:
Meat & Livestock Australia
Client:
Meat & Livestock Australia
Agency:
The Monkeys
Language:
English
2017 SILVER
Cheetos Museum
Cheetos was a category leader but was facing pressure and needed to grow, especially its core business, Cheetos Crunchy. Instead ofasking people to snack more, the Cheetos Museum campaign asked people to look at Cheetos Crunchy in a new way, sparking anationwide hunt for the uncanny shapes hiding in any bag. The Museum curated over 100,000 submissions from real people into one massive Cheetos exhibit. It turned cheesy snacks into pieces ofart, created a new reason to buy Cheetos and set sales records along the way.
Brand:
Cheetos
Client:
Frito-Lay North America, Inc.
Agency:
Goodby Silverstein & Partners
Language:
English
2017 BRONZE
Hungerithm: The angrier the Internet, the cheaper the Snickers
Recruiting the elusive Millennial that seemed to care more about chocolate bars being cheap than the story it told? SNICKERS wanted a bite of that challenge.
It developed the HUNGERITHM, a hunger-algorithm that monitored the mood of Twitter and priced SNICKERS at 7- Eleven accordingly. The angrier the Internet was, the cheaper SNICKERS became.
HUNGERITHM was an engaging and topical way for SNICKERS to talk to Millennial’s, and this ground-breaking partnership with 7-Eleven helped to grow the category, increase sales of SNICKERS by nearly 20%, and reach over 4 million Millennials. A satisfying result in a stagnating chocolate-bar category.
Brand:
Snickers
Client:
Mars Australia
Agency:
Clemenger BBDO
Language:
English
FINALISTS
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
Skittles
Skittles - "Don't Throw the Rainbow"
