Snacks & Desserts

Doritos Blaze vs. MTN DEW ICE

With Blaze, Doritos was launching its hottest and spiciest chip. But it was late to the “hot chip” party with many existing fiery options, each with their own cult followings. To breakthrough, we needed to find a new way to talk about “heat.” We didn't just settle for a great commercial, we created a campaign that tapped into our audience’s culture and achieved sales success that was 49% above the target set.

Brand: Doritos
Client: Frito-Lay North America, Inc.
Agency: Goodby Silverstein & Partners
Language: English

From the Start

Brand: Lacta
Client: Mondelez International
Agency: Ogilvy
Language: Greek

Casero Ecuador Hecho Helado

Brand: Pingüino
Client: Unilever Andina Ecuador S.A.
Agency: Norlop JWT
Language: Spanish