Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
FILTER BY:
PROGRAM
2019 BRONZE
Nutella Spread - Ramadan
During Ramadan Nutella loses its key consumption occasion, breakfast. This drastic disruption in consumption routines gave the category of spreadable chocolate an insignificant role during Ramadan. The brand underlined an opportunity by shifting its role and really embracing this month of change. This meant shifting from bringing enthusiasm to the breakfast table to being a dessert chef that brings families together. By shifting the brand role, Nutella not only increased its penetration but established a more significant role during Ramadan by truly connecting with its KSA consumers.
Brand:
Nutella Spread
Client:
Ferrero Gulf
Agency:
Leo Burnett
Language:
English
2019 BRONZE
Shoop Thematic Campaign
Shoop, a local player was competing against MNCs enjoying an accumulated market share of over 90%. The brands had been targeting the kids segment for the past 20 years and have driven the market to a point of saturation. To stay afloat, Shoop needed to create a blue ocean which it did by successfully repositioning itself and coming up with an all-inclusive norm breaking campaign that does not limit instant noodles to being an ‘only-for-kids’ snack. The results showed a growth twice as fast as the category.
Brand:
Shan Shoop Instant Noodles
Client:
Shan Foods Pvt. Limited
Agency:
Fishbowl (Pvt) Ltd
Language:
English
2019 BRONZE
Lucky Bags
How did Tostitos drive preference and record-breaking sales during the NFL season, one of the most competitive snack times of the year? The answer lay in highlighting the passions and the superstitions our NFL-enthusiast audience has for their favorite NFL Team. For the 2017 NFL season, Tostitos supercharged its partnership with the NFL by adding value to its products with one simple ingredient: luck. By positioning Tostitos as not just a game-day snack but also a game-day lucky charm, we distinguished ourselves from the competition and drove record sales.
Brand:
Tostitos
Client:
Frito-Lay North America, Inc.
Agency:
Goodby Silverstein & Partners
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
