Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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2019 GOLD
Write-on Wrappers
Becoming a meaningful snack, especially in a timeframe such as Back-to-school when parents have so many other priorities beyond the category, has been a huge challenge. Through an idea that brought to life a packaging innovation that turned the Treats into tokens of love, Rice Krispies Treats found its way back into the lunchbox and families’ hearts. Through personalized dynamic video, parents saw exactly how they could prepare their kids with the most important school supplies: Love and support.
Brand:
Kellogg's Rice Krispies Treats
Client:
The Kellogg Company
Agency:
Leo Burnett/Arc
Language:
English
2019 SILVER
Munchmallow - Priča za sebe
Tržište biskvita je možda i najkompetitivniji segment cele prehrambene industrije iz prostog razloga što se na njemu takmiče neki od najikoničnijih brendova Srbije. I Munchmallow je jedan od njih, ali je poslednjih godina bio u izvesnoj senci. Novo pozicioniranje brenda je doprinelo ostvarivanju rasta volumena prodaje, skoro dupliranog u odnosu na projektovani cilj, kao i povećanje Market Share-a u kategoriji biskvita. Autentični uvid o aluminijumskoj foliji kao integralnom delu brenda se razvio po svim kanalima na način da svaka od aktivnosti bude planski uklopljena kockica u mozaik integralne komunikacije.
Brand:
Munchmallow
Client:
Jaffa D.O.O.
Agency:
Ovation BBDO
Language:
Serbian
2019 SILVER
Squad Challenge
The chocolate war was on. Brands were fighting hard to buy their way into consumers’ bellies with more price cuts, media spends, and flavors. We launched a great innovation: KitKat Mini Moments Desserts but to get the attention of our young audience, we had to be innovative in our approach. We used augmented reality on Snapchat to gamify our flavors and engaged with youth like never before. The result? High recall, broke industry engagement benchmarks, received 5.2x estimated ROI, and best business performance to date beating big players in confectionary
Brand:
KITKAT
Client:
Nestle Middle East
Agency:
Publicis ME, Dubai
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
