Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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2019 SILVER
Return to the Stadium
How could Snickers stand against every other mega brand shouting for attention during the African Cup of Nations? Simple, we don’t. Knowing how Egyptians have been hungry for football for years, we got ahead of the game and reached fans when they were most hungry for football. With a pre-game strategy, we harnessed our hunger insight ‘You’re not you when you’re hungry’ brought to life through “Hungry for Cheering”, a fully integrated breakthrough campaign, giving Snickers in Egypt its best Football season ever, whether in brand, business or engagement!
Brand:
Snickers
Client:
Mars Wrigley Confectionary Egypt
Agency:
Impact BBDO
Language:
English
2019 BRONZE
WE ARE OREO PEOPLE
Oreo breathed new life into a decades old ritual to make it relevant in today’s dynamic world. Consumers had grown out of Oreo’s playfulness & considered us to be a biscuit for children. We showed them that no matter who, or how old they are, we all have a silly side. We did this through a simple concept: inviting the world to set aside differences and indulge in a delicious cookie.
Brand:
Oreo
Client:
Mondelez
Agency:
Horizon FCB Dubai
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
