Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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2020 SILVER
Jumbo Junior
A brand that was challenged with a small market share made a place amongst the old players with a unique and relevant message for the leaders of tomorrow. We built upon the insight that children form impactful habits at an early age. We crafted a campaign around the idea; Imagine a Better World with Jumbo Junior and raised the issues and showed solutions regarding deforestation and water conservation amongst children. The brand gained tremendous market share, sales growth while reaching thousands of kids, shaping their habits for the better. ¦Customers were lapsing away from the brand as there was a disconnect between the perceived benefit and the actual benefit. The brand crafted a communication campaign to retain customers by ensuring that Nesvita is perceived as a worthwhile investment for their well-being. The campaign was built upon the consumer insight that women always put their loved ones first and don’t think about themselves, conveying the message "drink Nesvita if you love yourself." The campaign resulted in an increase in consideration and highly positive sentiments, reigniting women’s’ love for themselves.
Brand:
Jumbo Junior
Client:
Innovative Biscuits Pvt. Ltd.
Agency:
MullenLowe Rauf
Language:
English
2020 BRONZE
Fiber One Got a Little Work Done
How do you bring a forgotten brand back to relevance? You turn their product reformulation into a cultural event! We broke CPG norms and borrowed the codes of plastic surgery to tell our makeover story. With help from our Housewives friends, we dropped a hit song and music video proudly shouting to the world, "Yeah, we got some work done!"
Brand:
Fiber One
Client:
General Mills
Agency:
Joan Creative
Language:
English
2020 BRONZE
Leveraging Reese's Indulgence to Drive Category-Busting Growth
Reese’s Not Sorry turned a product truth, the unapologetic deliciousness of our peanut butter and chocolate combo, into an all encompassing brand. We liberated people’s indulgence by inserting Reese’s into everyday moments and cultural milestones. From Candy Converters to Swap Shops, from sniffable banners to Valentine’s stories so perfect you could lick them, we’re not sorry to make you want Reese’s. This is a story about how leaning into your truth can drive category-busting growth in a next-to-flat category.
Brand:
Reese's
Client:
Reese's
Agency:
Anomaly
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
