Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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2020 BRONZE
Toss - Jellies Ka Boss
Candyland Toss entered the Rs 2 jelly category with an innovative product and captured significant volume share of a highly competitive segment and won on its differentiation stunting the growth of competitor Twisto of Giggly, that had huge budget compared to us. Traditionally, sweet Jellies are available as single flavor products. Toss came out with two flavours, side by side in a single-bite jelly and established it self as the “Boss” of jellies. Through product innovation, attractive communication and aggressive distribution we were able able to achieve this feat.
Brand:
Candyland Toss
Client:
Ismail Industries Limited
Agency:
Manhattan Communications (Pvt) Ltd
Language:
English
2020 BRONZE
Chew On It
By 2019, Twizzlers—once America’s favorite candy—had been left in the dust. Getting the brand on track meant capitalizing on our annual summer sales period. But in a category that thrives on novelty, we were stuck selling mild-flavored red straws. We doubled down on our ‘adultness’ and bucked all the tropes of candy advertising. We developed a platform that reflected the Twizzlers’ true role: a delicious way to process your thoughts. And we dramatically reversed sales declines, getting the brand back to its rightful place in the mouths of adults everywhere.
Brand:
Twizzlers
Client:
The Hershey Company
Agency:
Droga5
Language:
English
2019 GOLD
Cake Up 'Real Goodness Inside' Snacks and Desserts
* To achieve sales worth PKR 1 Billion end of launch year by building usage frequency in the cupcake category * Get market share of 10% in the first year – the KPI was set on the benchmark that in biscuits category with 1500 players brands achieved 1-2% market share in 1 year, Cupcakes was a 6billion market with 1 player * Establish “Cake Up” as the preferred choice that not only offers wholesome goodness but creates emotional relevance and differentiation for the brand
Brand:
Peek Freans Cake Up
Client:
ENGLISH BISCUIT MANUFACTURERS
Agency:
Ogilvy Pakistan
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
