Snacks & Desserts

Lucky Bags

How did Tostitos drive preference and record-breaking sales during the NFL season, one of the most competitive snack times of the year? The answer lay in highlighting the passions and the superstitions our NFL-enthusiast audience has for their favorite NFL Team. For the 2017 NFL season, Tostitos supercharged its partnership with the NFL by adding value to its products with one simple ingredient: luck. By positioning Tostitos as not just a game-day snack but also a game-day lucky charm, we distinguished ourselves from the competition and drove record sales.

Brand: Tostitos
Client: Frito-Lay North America, Inc.
Agency: Goodby Silverstein & Partners
Language: English

Doritos Blaze vs. MTN DEW ICE

With Blaze, Doritos was launching its hottest and spiciest chip. But it was late to the “hot chip” party with many existing fiery options, each with their own cult followings. To breakthrough, we needed to find a new way to talk about “heat.” We didn't just settle for a great commercial, we created a campaign that tapped into our audience’s culture and achieved sales success that was 49% above the target set.

Brand: Doritos
Client: Frito-Lay North America, Inc.
Agency: Goodby Silverstein & Partners
Language: English

From the Start

Brand: Lacta
Client: Mondelez International
Agency: Ogilvy
Language: Greek