Snacks & Desserts

DOVE: Igniting A New Vision In An Old Category

DOVE Chocolate had always been rooted in female insight. Yet, as women’s notions of femininity and pleasure evolved over the years, DOVE hadn’t evolved with them. The brand found itself with an antiquated image and household penetration that was on the decline. It was critical to re-ignite a modernized vision of the idea at the heart of the brand: that pleasure is a woman’s fundamental right. The campaign achieved unprecedented success, driving a 17% lift in household penetration among this younger target and catapulting into the top-10 of category share. 

Brand: DOVE Chocolate
Client: Mars, Inc.
Agency: BBDO New York
Language: English

Geoff

Brand: Heinz Baked Beans
Client: Kraft Heinz Australia
Agency: Y&R
Language: English

Las Churchill Elecciones

Brand: Los Paleteros
Client: Los Paleteros
Agency: Jotabequ Grey
Language: Spanish