Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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PROGRAM
2017 BRONZE
A Beardly Awesome New Product Launch and Program
This is a story of a little gummy brand with some seriously big cojones. At risk of losing distribution in C-stores, Trolli had to outsmart the gummiliaths by cracking the code on marketing's most elusive target - Millennials and teens. We had a killer idea: align Trolli's "Weirdly Awesome" brand platform with the weirdest player in the NBA to create a unique gummy product. We launched a fully integrated omnichannel program that created a tremendous sales lift over the previous year, became a retail channel darling and a Snapchat marquee case study at Cannes.
Brand:
Trolli
Client:
Ferrara Candy Company
Agency:
Periscope
Language:
English
2017 BRONZE
Cik prestani da se zabavljas!
Na prolece 2016. legendarna Plazma resila je da odlucno ude na trziste grickalica jednim malim, malim proizvodom Na svet je tako dosla Plazma Mini-Mini, koja je lepo popricala sa klinconejdzerima, ostala Plazma a postala dovoljno drugacija da veliku Plazmu ne ugrozi ni malo, naprotiv: osim sto je za kompaniju i brend predstavljala cist rast i dobrano doprinela skoku i volumenskog i vrednosnog trzisnog udela, Plazma Mini-Mini je i podmladila, i osvezila brend Plazma i dala mu osecaj avanture!
Brand:
Plazma Mini-Mini
Client:
Koncern "BAMBI" a.d.
Agency:
McCann Beograd
Language:
Serbian
2017 BRONZE
Unwrapping A Love Story
After returning Extra to growth on the strength of one heartwarming ad, "Origami", there was still doubt about whether an emotional approach was viable for gum. Was it a one-hit-wonder, or the beginning of something more? It was a critical question for Wrigley, as Extra was its largest growth brand. We responded by creating a short film that quickly became one of 2016's most celebrated love stories. With this film at the heart of our communications, we more than quadrupled Extra's growth rate, even as the category declined.
Brand:
Extra Gum
Client:
Mars/Wrigley
Agency:
Energy BBDO
Language:
English
FINALISTS
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
Skittles
Skittles - "Don't Throw the Rainbow"
