Retail

Walmart Drive-In

While people shop Walmart for ease today, an explosion of new online retailers presented a significant risk for Walmart’s future. Walmart Drive-In was a first-to-market nationwide movie experience on Walmart parking lots created to increase brand advocacy in families who shop Walmart for Everyday Low Prices. We achieved an unprecedented lift of 78 NPS points during the campaign, and 12.4B earned media impression in a 8-week period.

Brand: Walmart
Client: Walmart
Agency: Momentum Worldwide
Language: English

Rephrasing "Parenthood"

Brand: Babyshop
Client: Babyshop
Agency: FP7 McCann Dubai
Language: English

Got Laban?

Burger King wanted to launch its spiciest menu. With competitors promoting spicy menus, we needed an unconventional campaign. To offset the heat, Saudis reach out for Laban. So did we. We took over social media platforms with Laban ads, tips, and benefits, leaving our audience confused. We finally revealed “a menu so spicy you’ll need laban to cool down”. We even offered free laban at branches. Engagement spiked, people tagged laban brands, and we reached a wider audience. By thinking outside the box, and category, we brought people our way.¦Burger King wanted to launch its spiciest menu. With competitors promoting spicy menus, we needed an unconventional campaign. To offset the heat, Saudis reach out for Laban. So did we. We took over social media platforms with Laban ads, tips, and benefits, leaving our audience confused. We finally revealed “a menu so spicy you’ll need laban to cool down”. We even offered free laban at branches. Engagement spiked, people tagged laban brands, and we reached a wider audience. By thinking outside the box, and category, we brought people our way.

Brand: Burger King
Client: Burger King
Agency: Wunderman Thompson Riyadh
Language: English