Lacoste

Catherine Spindler, Deputy CEO
Nathalie Beguinot, VP Global Brand Strategy
Julien Scheubel, Global Director Strategic planning & Brand activations
Mylène Atlan, Global Brand Image & Content Director
Caroline Geraud, Brand image manager

BETC Paris *Lead Agency

BERTILLE TOLEDANO, PRESIDENT
Florence Bellisson, President/ECD
Agnès Cavard, Art Director
Suzy Morin, Account manager
Theophile Geslain, Account manager
Gaelle Gicqueau, Managing Director
Antoine Gauquelin, Copywriter
Joachim Touitou, Assistant art director

Group M

Lacoste's aim was to recruit fashion-oriented consumers, particularly under-25s, by becoming more desirable and aspirational, by reinjecting a fashion aspect  less prominent in recent years. "Unexpected Encounters" is a FULL 360° campaign. Inspired by the diverse Lacoste community, this brand campaign features the power of the crocodile. It unites as much as it allows everyone to express their differences. The crocodile stands as the rallying point that unites us at the crossroads of cultures, generations, and styles. The campaign is one of the best campaigns tested by Kantar in 2022.