Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2022 GLOBAL GRAND CONTENDER
3362 Falabella.com
When the 2020 quarantine started, we had to close 26 stores in Colombia, sending 3362 salespeople home to do almost nothing. So how could we help them to continue selling and therefore keep their jobs? Solution: We gave them the chance to open their own falabella.com, and then we opened 3362 falabella.com, one for each employee, and for every sale made on their link they earn a 5% commission. We saved their jobs and also sold 3M USD in this completely new way of using our salespeople.
Brand:
Falabella
Client:
Falabella Colombia
Agency:
Leo Burnett Colombia
Language:
English
2021 GOLD
Cycling Struggles
We attack conservative category by new emotion, insightful humour of real everyday life of cyclists and make Isadore brand very distinctive. We go long and short, so we combine emotional Brand Awareness and persuasive Sales Activations in short period. Thanks this we create not only awareness, but active interest in brand. We grew faster than category and break the sales records. Online revenue on key EU markets 2019 vs. 2020: DACH (Germany, Austria, Switzerland) +97%Slovak and Czech rep. +73% Rest of Europe +19%
Brand:
Isadore
Client:
Isadore
Agency:
Chainring Studios
Language:
English
2021 GOLD
A Dad's Job
In a COVID-affected retail landscape, how could Home Centre, a furniture retailer, earn share-of-heart and share-of-wallet with millennial Arab moms? With restricted budgets due to budgetary freezes, we stood out from competitors by targeting a seasonal occasion and including a forgotten segment in homes and families across the Middle East. Starting Father’s Day, we told their stories through children. In becoming the first brand to do what it did, Home Centre was bold and took a risk. In turn, we won over Arab moms, positively impacting perceptions, brand, and business.
Brand:
Home Centre
Client:
Home Centre
Agency:
FP7 McCann Dubai
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
