Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 



Good Different: How ALDI defied gravity by going long.

Brand: Aldi
Client: Aldi Australia
Agency: BMF

Moments McDonald's

Brand: McDonald's
Client: McDonald's
Agency: Tbwa

Netease Koala's Html5 of Julia series

Netease Koala released the original Html5 of Julia series in November,2017. In the Html5, Julia, the main character, taking a perspective of young adults (born after 1995) to“roast”her work. The youth-familiar pattern of self-discipline at workplace arouses emotional resonance among working people. Netease Koala successfully turned the fictitious character Julia to an IP, with a well-designed interactive mechanism of diversion and selling as well, accomplishing the raising of both flow and sales.

Brand: Netease Koala
Client: NetEase
Agency: NetEase(Hangzhou)Networking Technology Co.,Ltd

2019_co_2019_e-415-022_hero_1 LIFEMILES MASTERS Lifemiles Masters Retail
2019_uk_2019_e-343-948_hero_1 Tesco An Effective Food Love Story
2019_uk_2019_e-413-576_hero_1 Aldi UK How Aldi made saving feel amazing

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