Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
Netease Koala's Html5 of Julia series
Netease Koala released the original Html5 of Julia series in November，2017. In the Html5, Julia, the main character, taking a perspective of young adults (born after 1995) to“roast”her work. The youth-familiar pattern of self-discipline at workplace arouses emotional resonance among working people. Netease Koala successfully turned the fictitious character Julia to an IP, with a well-designed interactive mechanism of diversion and selling as well, accomplishing the raising of both flow and sales.
Brand: Netease Koala
Agency: NetEase（Hangzhou）Networking Technology Co.,Ltd