Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2022 SILVER
Zeeman - Lucht
We were amazed at the high prices people pay for perfume. So we decided to make our own. A real perfume, without the temptation of expensive bottles and over the top marketing. Our price: 4.99. The name: Lucht(Air). The campaign created a lot of buzz and free publicity. From newspapers to national tv. And engagement of a broad target group. Building up to a total of 42.9 million earned media contacts with a media value of 2.5 million euro in 2 weeks. And an increase in retail sale of +45.1%.
Brand:
Air
Client:
Zeeman
Agency:
Persuade
Language:
English
2022 BRONZE
When It Feels Like Home
After decades of discount prices & package deals, Fantastic Furniture had a problem, with 64% of consumers seeing them as poor quality and cheap. Even their own customers referred to them as ‘plastic fantastic’. We needed to stop Aussies from being ashamed of buying Fantastic Furniture. Our campaign proved that with everyday low-prices and on-style furniture, Fantastic enriches Aussie homes, allowing life's precious moments to play out to the backdrop of our furniture. We turned shame to fame, grew consideration, smashed our targets and saved the brand from devalued disaster.
Brand:
Fantastic Furniture
Client:
Fantastic Furniture
Agency:
Connecting Plots
Language:
English
2022 BRONZE
IKEA safe exit
There are many obstacles when leaving an abusive relationship, let's not be one of them" was a powerful message IKEA conveyed to people in Czechia, Slovakia and Hungary to crush stereotypes in society that pressured victims to stay in harmful relationships instead of starting over. The campaign motivated record high numbers of people to seek professional help and contributed to adoption of National Action Plans in Czechia and Slovakia towards a more sustainable improvement in what is one of the most severe violation of human rights in Central Europe.
Brand:
IKEA
Client:
IKEA Česká republika
Agency:
Triad Advertising
Language:
English
FINALISTS
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McDonald's "Together let's go big"
Lacoste
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