Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 

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Moments McDonald's


Brand: McDonald's
Client: McDonald's
Agency: Tbwa

Netease Koala's Html5 of Julia series

Netease Koala released the original Html5 of Julia series in November,2017. In the Html5, Julia, the main character, taking a perspective of young adults (born after 1995) to“roast”her work. The youth-familiar pattern of self-discipline at workplace arouses emotional resonance among working people. Netease Koala successfully turned the fictitious character Julia to an IP, with a well-designed interactive mechanism of diversion and selling as well, accomplishing the raising of both flow and sales.


Brand: Netease Koala
Client: NetEase
Agency: NetEase(Hangzhou)Networking Technology Co.,Ltd

GRAHPRAVESH (Inaugurating Home)


Brand: Big Bazaar
Client: Future Retail Limited
Agency: DDB Mudra Group

2019_us_2019_e-3642-082_hero_1 Phillips 66 From Commodity to Positive Brand Choice
2019_us_2019_e-3649-295_hero_1 Whole Foods Market Whatever Makes You Whole campaign
2018_au_2018_04_hero_1 Aldi The More The Merrier - How ALDI continues to win over Aussies at Christmas.
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