Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 

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El viernes más esperado

Cada año la lucha de los retailers en Black Friday es más agresiva. LaSirena nos solicitó ayuda para mantener su liderazgo dentro de la categoría, e incluso superar el performance histórico que había alcanzado en 2016.  Desarrollamos una estrategia de gran impacto en todos los touchpoints, offline y online, capitalizando al máximo la ansiedad típica del consumidor durante los días previos al Black Friday. Convertimos cada día en una sorpresa. Logramos así alcanzar y superar los objetivos, haciendo Brillar a La Sirena en Black Friday.


Brand: La Sirena
Client: Grupo Ramos
Agency: Pagés BBDO

How Aldi made Saving Feel Amazing

It is often said that ‘You can’t teach an old dog new tricks’, but Aldi’s Swap and Save campaign in 2018 proved that you can do just that. Since 2012 Swap and Save has played a key part in Aldi’s communications, helping to make them the UK & Ireland's fastest growing grocery retailer for 8 consecutive years. In 2018, despite a fierce price cutting fightback from larger, established competitors, Aldi re-energised its Swap and Save campaign giving it a whole new lease of life.


Brand: Aldi UK & Ireland
Client: Aldi UK Ltd.
Agency: McCann Manchester

Stirateli in Pyaterochka

In any market you need to stand out. The more you need to stand out when your nearest competitor says the same and looks the same as you. In retail, everyone turns to the rational side of the person. "Pyaterochka" appealed to the emotions. Together with Marvel, which has millions of fans around the world, we have created "Stirateli" — erasers in the form of Marvel super-heroes. Thus, we have given everyone the opportunity to get a piece of your favorite universe and assemble your super-team.


Brand: Pyaterochka
Client: Pyaterochka
Agency: DADA Agency

2019_do_2019_e-31-142_hero_1 La Curacao El Día + Corto
2019_ca_2019_e-209-489_hero_1 Sobeys Inc. Get More Summer
2019_co_2019_e-415-022_hero_1 LIFEMILES MASTERS Lifemiles Masters Retail
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