Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 

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Good Different Phase 2: Questioning the cult of Loyalty

ALDI is proudly Good Different. In the past our highly effective brand platform has been used to demystify how we help shoppers save. However, in a world of high low pricing and shiny loyalty rewards cards offered by our competitors, true value is becoming harder and harder for shoppers to decode. This is the story of how Good Different helped us take on the misleading and minimal benefits offered by these ‘saving schemes’ and cement ALDI as the value leader in the category.


Brand: Aldi Australia
Client: Aldi
Agency: BMF

Ponte en sus Zapatos

En el Día de la Mujer, para llamar la atención sobre sus descuentos, Jumbo se dirigió a los hombres; los retó a ponerse en los zapatos de las mujeres y hacer su compra en tacones a cambio de un 20% de descuento adicional en toda su compra. Fue tanto el buzz que se generó que las ventas en la categoría en oferta, superaron los objetivos por más de 400% y aumentaron considerablemente las ventas de toda la tienda, hasta de lo que no estaba en oferta.


Brand: Jumbo
Client: Centro Cuesta Nacional (CCN)
Agency: Ogilvy

Winning Christmas by getting a carrot to talk turkey

Aldi was faced with a challenge: to convince shoppers that despite its low prices Aldi has what it takes for a special Christmas. We discovered that winning the turkey battle is key to winning Christmas and spoke loud and proud about Aldi's turkeys from the get-go to get Aldi on shoppers' consideration lists. Brand spokesman Kevin the Carrot returned to walk shoppers through Aldi's Christmas range; from turkey right through to dessert. Aldi was the fastest growing supermarket at Christmas 2018, whilst increasing shopper loyalty, penetration (and turkey sales!).


Brand: Aldi UK & Ireland
Client: Aldi Stores
Agency: McCann UK

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