Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
Winning Christmas by getting a carrot to talk turkey
Aldi was faced with a challenge: to convince shoppers that despite its low prices Aldi has what it takes for a special Christmas. We discovered that winning the turkey battle is key to winning Christmas and spoke loud and proud about Aldi's turkeys from the get-go to get Aldi on shoppers' consideration lists. Brand spokesman Kevin the Carrot returned to walk shoppers through Aldi's Christmas range; from turkey right through to dessert. Aldi was the fastest growing supermarket at Christmas 2018, whilst increasing shopper loyalty, penetration (and turkey sales!).
Brand: Aldi UK & Ireland
Client: Aldi Stores
Agency: McCann UK
Attracting Modern Hosts to A Classic Holiday Brand
A Honey Baked Ham on the center of the table is a beloved holiday tradition. But this traditional image lacked relevance with modern hosts, who still want to serve an amazing holiday meal, but without the pressure that often comes with achieving perfection. With a Honey Baked Ham, they get perfect results, effortlessly. We captured this sentiment in the brand’s first TV spot in 10 years and supported it across channels, creating relevance with younger consumers and driving a substantial increase in holiday sales.
Brand: The Honey Baked Ham Company
Client: The Honey Baked Ham Company
Agency: BBDO Atlanta
A La Miércoles El Iva
En un país donde el sueldo mínimo mensual es de $828.116, pagar un 19% extra por cada producto de mercado es insostenible para millones de familias. Por eso, cuando los colombianos convocaron a un paro nacional el miércoles 28 de noviembre de 2018 como protesta al proyecto que establecía la ampliación del IVA a los productos de la canasta familiar decidimos unirnos a ellos he inmortalizar ese día con nuestros Miércoles sin IVA.
Brand: Almacenes Éxito
Client: Almacenes Exito