Retail

Attracting Modern Hosts to A Classic Holiday Brand

A Honey Baked Ham on the center of the table is a beloved holiday tradition. But this traditional image lacked relevance with modern hosts, who still want to serve an amazing holiday meal, but without the pressure that often comes with achieving perfection. With a Honey Baked Ham, they get perfect results, effortlessly. We captured this sentiment in the brand’s first TV spot in 10 years and supported it across channels, creating relevance with younger consumers and driving a substantial increase in holiday sales.

Brand: The Honey Baked Ham Company
Client: The Honey Baked Ham Company
Agency: BBDO Atlanta

Aider les français à manger un peu mieux tous les jours

Brand: Intermarché
Client: Intermarché
Agency: Romance

Coolest Suit on the Planet

Looking good is a struggle when you live in one of the hottest countries in the world, with many men sacrificing style to stay comfortable. MJ Bale had developed a range of ‘Cool Wool’ suits that keep you cool even in the harsh summer heat. Our job was to convince Aussie men about the benefits of these new wool suits when 82% of them think that wool is a winter fabric. ‘The Coolest Suit on the Planet’ campaign delivered a 78% increase in suit sales, 54% increase in foot traffic and generated xxxx incremental gross profit for the brand, delivering an ROI of 1:4.4 or +344%.

Brand: M.J. Bale
Client: M.J. Bale
Agency: TBWA