Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.

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2019 GOLD

#HAULERS

Discount grocery is a commoditized battleground, and stores like No Frills carry an unfair perception. The challenge was how do you de-stigmatize shopping at No Frills to attract more value seekers? Instead of rebranding the store, we decided to rebranded the customers, and give them permission to celebrate their frugality. At other grocery stores shoppers shop. At No Frills, HAULERS HAUL. The integrated and untraditional HAULERS campaign struck a nerve, exceeding all KPIs including sales growth, at a time when the category was down.

Brand: No Frills - #HAULERS
Client: Loblaw Companies Ltd.
Agency: john st.

2019 GOLD

Change of communication approach while promoting devices

The aims were to change MTS’ communication approach in the “device” segment and reach sales growth. We managed to reach the following results: - Growth of smartphone sales in 2018 was by 36% (with 20% planned and 18% market growth)- Growth of «likability» by 6% above the market- Growth of «motivation» by 4% above the market- Growth of brand’s likability by 10% above the market

Brand: MTS
Client: MTS PJSC
Agency: BBDO Moscow

2019 SILVER

Ponte en sus Zapatos

En el Día de la Mujer, para llamar la atención sobre sus descuentos, Jumbo se dirigió a los hombres; los retó a ponerse en los zapatos de las mujeres y hacer su compra en tacones a cambio de un 20% de descuento adicional en toda su compra. Fue tanto el buzz que se generó que las ventas en la categoría en oferta, superaron los objetivos por más de 400% y aumentaron considerablemente las ventas de toda la tienda, hasta de lo que no estaba en oferta.

Brand: Jumbo
Client: Centro Cuesta Nacional (CCN)
Agency: Ogilvy