Retail

#HAULERS

Discount grocery is a commoditized battleground, and stores like No Frills carry an unfair perception. The challenge was how do you de-stigmatize shopping at No Frills to attract more value seekers? Instead of rebranding the store, we decided to rebranded the customers, and give them permission to celebrate their frugality. At other grocery stores shoppers shop. At No Frills, HAULERS HAUL. The integrated and untraditional HAULERS campaign struck a nerve, exceeding all KPIs including sales growth, at a time when the category was down.

Brand: No Frills - #HAULERS
Client: Loblaw Companies Ltd.
Agency: john st.

The Gift of Mom

Brand: Babyshop
Client: Babyshop
Agency: FP7 McCann Dubai

KFC - Scroll Thru

KFC wanted to increase its online delivery business but instead of just creating a traditional awareness campaign, the Scroll-Thru campaign hacked Facebook's ad formats to turn them into an interactive food ordering experience. We re-created the physical and human elements of the drive-thru experience in the place our Arab Youth audience like to hang out the most: the social newsfeed, so they could give into their fried chicken cravings without ever leaving it.  The campaign delivered over 86,000 meals in two months, and generated more than 230% in incremental revenue, 

Brand: KFC Scroll-Thru
Client: YUM MENA
Agency: Memac Ogilvy