Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2022 GLOBAL GRAND CONTENDER
ZEEMAN LUCHT
We were amazed at the high prices people pay for perfume. So we decided to make our own. A real perfume, without the temptation of expensive bottles and over the top marketing. Our price: 4.99. The name: Lucht(Air). The campaign created a lot of buzz and free publicity. From newspapers to national tv. And engagement of a broad target group. Building up to a total of 42.9 million earned media contacts with a media value of 2.5 million euro in 2 weeks. And an increase in retail sale of +45.1%.
Brand:
Air
Client:
Zeeman
Agency:
Persuade
Language:
English
2022 GLOBAL GRAND CONTENDER
Superplus
Delhaize - Belgium’s high value retailer - was perceived as too expensive and doomed to lose the price wars against the price fighters. With the highly effective SuperPlus launch campaign, Delhaize managed to create a tipping point. This full-funnel marketing campaign reframed the price paradigm in the market & convinced 1.39 million users to sign up for its break-through loyalty program that motivates them to start eating healthier.
Brand:
Delhaize
Client:
delhaize
Agency:
TBWA Belgium
Language:
English
2022 GLOBAL GRAND CONTENDER
Late Night Delivery
n 2020, this simple pleasure of late hours cravings stopped existing as we couldn't go to the club, nor to BK. Well, at least part of this experience was possible to reproduce. In a market known for its promotions – many of them created by BK – we innovated once again by creating an advantage in delivery in an unusual time slot: from midnight to 6am. The idea resulted on 128% growth in sales between 00:00 and 06:00, surpassing established goals.
Brand:
Burger King
Client:
Burger King Brasil
Agency:
DAVID
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
