Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
In 2016 the Carrefour Napoleon campaign was a success, but in 2017 we decided to modify the creative format to better support sales in a key commercial periods and support the additional benefit of the brand - a diverse products selection that will encourage consumers to visit hypermarkets, which constitute a majority of Carrefour's shares. Modification of the format - focusing on products and showing their diversity - enabled us to achieve both business objectives, positive dynamics of the entire category of hypermarkets, and additionally strengthened Carrefour's image.
Client: Carrefour Polska
Agency: Saatchi & Saatchi IS
Freshness Gang is back
Repeat of the success from 2016 seemed nearly impossible. Meanwhile goals were set to give out 40% more mascots than in previous year! In response we decided to encourage families not only to collect the mascots but to actively play with them. The effect? Most-watched branded content in the history of Polish internet! Engagement converted into activations of Moja Biedronka loyalty cards and rise in sales.
Client: Jeronimo Martins Polska