Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2021 GOLD
A Business Transformation For the Makers
Michaels, America’s largest arts and crafts brand, was facing lagging sales amidst stiff competition from all angles. To succeed, they had to be more than a supply business and deliver something that big box retailers couldn’t offer. Grounded in the insight that supplies don’t make magic, Makers do, Michaels completely reoriented their business around championing Makers. “Made by You,” a new brand platform celebrated Makers by existing through their work. Made by You was the lens to completely transform Michaels, driving omnichannel transformation and double-digit sales increases.
Brand:
Michaels Stores
Client:
Michaels Stores, Inc.
Agency:
R/GA Austin
Language:
English
2021 SILVER
IKEA: For a safe home
One in three women in Czechia, Slovakia and Hungary have experienced some form of domestic abuse, and during the pandemic, the number even increased while the system in our region acts as if the problem doesn’t exist. IKEA’s mission is to create a better everyday life for the many. That's why IKEA decided to break the silence and started a project #FORSAFEHOME in partnership with local NGOs dealing with this issue, for spreading the awareness about domestic violence and a positive change in the region.
Brand:
IKEA: For a safe home
Client:
IKEA Česká republika
Agency:
Triad Advertising
Language:
English
2021 SILVER
Burgher Kingh or Burjer Kinj?
Burger King was losing market share to deep-pocketed and well-established players, new local joiners, along with food aggregators. The brand needed to urgently regain relevancy and improve sales or risk more losses. By ditching the traditional food promotions and creating fun content that transcends the cliché food shots while digging deep into the local culture, Burger King was not only able increase sales beyond target by 18%, but also capture the category’s conversation, Saudi youth’s interest, and loyalty (25% increase in followers) and gain $2.4 million in earned media.
Brand:
Burger King
Client:
Burger King
Agency:
Wunderman Thompson Riyadh
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
