Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
Inspiring India's New Dreamers
This is a unique story of David & Goliath joining forces. A story of how Amazon inspired small-town Indians by creating India’s first small-town cricket team aspiring to compete on a national platform. ‘Chonkpur Cheetahs', though fictional, was a metaphor of all small-town Indian's dreaming big, encouraging them to break the barriers of their limited circumstances. With a little help from Amazon. The campaign helped Amazon achieve unprecedented growth in new customers (31%) and revenue (30%) from small-towns, plus boosted its market share by 4.5% points.
Client: Amazon Seller Services
Agency: Ogilvy India