Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2021 BRONZE
The Endless World of Air Max
As a brand facing significant disruption in their category, this campaign sought to re-establish Foot Locker as the authority in Nike Air Max, bringing sales back from other retail, direct channels, and secondary marketplaces. Tapping native behaviors of the sneakerhead subculture, we created an ever-evolving cultural hub on Google Slides, hosting events like livestreamed art sessions, Air Max Trivia, hidden prizes and more. The experience resulted in significant revenue growth vs 2019 despite projections of significant declines across the Nike Air Max category at Foot Locker.
Brand:
Foot Locker
Client:
Foot Locker
Agency:
BBDO New York
Language:
English
2021 GLOBAL GRAND CONTENDER
The Gift of Mom
Starting Mother’s Day, Babyshop, a children's retailer, wanted to improve its image, winning love from mothers in UAE. Based on the truth that there’s no Mother’s Day, without mothers, Babyshop reminded moms that the greatest gift on Mother’s Day was the gift of moms themselves. "THE GIFT OF MOM" launched, transforming Mother’s Day into an important purposeful initiative, changing the occasion marketing game amongst retailers. On and beyond Mother’s Day, Arab mothers were moved emotionally, their apathy contextually targeted, creating word-of-mouth and making it easier for them to get checked.
Brand:
Babyshop
Client:
Babyshop
Agency:
FP7 McCann Dubai
Language:
English
2021 IRIDIUM
Nike: Dream Crazy
The Nike “Dream Crazy” campaign showed how the brand’s deep beliefin the potential of athletes and the power of sport can make anenormous impact on popular culture and in the process driveunprecedented brand relevance and business success. By showing howathletes could not only push themselves in sport, but also begin tochange the culture around them, this campaign captivated today'syouth generation – and American culture at large.
Brand:
Nike
Client:
Nike Inc.
Agency:
Wieden + Kennedy (Portland)
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
