Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
" How Fancy A Cup Of Coffe Can Be"—— New Retail Gives Birth To The Coffee For All
luckin coffee, a coffee brand built with innovative new retail model, takes the blind spot of traditional coffee mainly in "physical space" with "Any Moment " based on the thinking of mobile Internet marketing. It emphasizes originality and recognition of the brand. Tapping incremental markets through social fission; Precise delivery covers the life circle (brand + result), and also drives traffic by crossing borders (such as opening Pop-up store with QQ and sponsoring Beijing International Film Festival). During the six months of trial operation, the stores have been distributed in 13 cities, 500+ stores, 1.3 + million users, with an average of 3 million orders per month, far exceeding the expected KPI by 250%。
Brand: luckin coffee
Agency: WE Marketing Group