Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 

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" How Fancy A Cup Of Coffe Can Be"—— New Retail Gives Birth To The Coffee For All

luckin coffee, a coffee brand built with innovative new retail model, takes the blind spot of traditional coffee mainly in "physical space" with "Any Moment " based on the thinking of mobile Internet marketing. It emphasizes originality and recognition of the brand. Tapping incremental markets through social fission; Precise delivery covers the life circle (brand + result), and also drives traffic by crossing borders (such as opening Pop-up store with QQ and sponsoring Beijing International Film Festival). During the six months of trial operation, the stores have been distributed in 13 cities, 500+ stores, 1.3 + million users, with an average of 3 million orders per month, far exceeding the expected KPI by 250%。


Brand: luckin coffee
Client: luckincoffee
Agency: WE Marketing Group

The Unexpected Gift


Brand: Amazon.in
Client: Amazon Seller Services Pvt. Ltd.
Agency: Ogilvy & Mather Group, India

PayTM Gold: India's Digital Tijori


Brand: PayTM
Client: One97 Communication Limited
Agency: McCann Worldgroup India

2019_co_2019_e-415-022_hero_1 LIFEMILES MASTERS Lifemiles Masters Retail
2019_us_2019_e-3642-082_hero_1 Phillips 66 From Commodity to Positive Brand Choice
2019_us_2019_e-3649-295_hero_1 Whole Foods Market Whatever Makes You Whole campaign
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