Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2020 BRONZE
Santa Crashes Christmas
ALDI knows how to make miracles happen at Christmas, transforming what should be our most vulnerable time of year as a discount supermarket into the most successful period for the business each year. This is the story of how we unlocked a new momentum and cultural resonance by celebrating Aussie's generosity at Christmas, despite being up against unforeseen market forces in the lead up to Christmas. The campaign was ALDI’s most effective Christmas campaign to date.
Brand:
ALDI Australia
Client:
ALDI Australia
Agency:
BMF Sydney
Language:
English
2019 GOLD
#HAULERS
Discount grocery is a commoditized battleground, and stores like No Frills carry an unfair perception. The challenge was how do you de-stigmatize shopping at No Frills to attract more value seekers? Instead of rebranding the store, we decided to rebranded the customers, and give them permission to celebrate their frugality. At other grocery stores shoppers shop. At No Frills, HAULERS HAUL. The integrated and untraditional HAULERS campaign struck a nerve, exceeding all KPIs including sales growth, at a time when the category was down.
Brand:
No Frills - #HAULERS
Client:
Loblaw Companies Ltd.
Agency:
john st.
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
