Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2019 SILVER
Winning Christmas by getting a carrot to talk turkey
Aldi was faced with a challenge: to convince shoppers that despite its low prices Aldi has what it takes for a special Christmas. We discovered that winning the turkey battle is key to winning Christmas and spoke loud and proud about Aldi's turkeys from the get-go to get Aldi on shoppers' consideration lists. Brand spokesman Kevin the Carrot returned to walk shoppers through Aldi's Christmas range; from turkey right through to dessert. Aldi was the fastest growing supermarket at Christmas 2018, whilst increasing shopper loyalty, penetration (and turkey sales!).
Brand:
Aldi UK & Ireland
Client:
Aldi Stores
Agency:
McCann UK
Language:
English
2019 SILVER
Who said Men Don’t Cry?
With every fast food joint in KSA offering a spicy menu, Burger King had to steal focus when launching its own: a fiery menu making the manliest men tear up. So when Hilal, KSA’s #1 soccer club, lost the league, we challenged Saudi men’s masculinity by fake-hacking our Twitter account and posting the fiery question ‘When showering, do you cry?’, causing controversy in the Kingdom where men can’t cry, and breaking the Internet in the process. We then revealed our tear-inducing spicy menu, which was sold out soon after.
Brand:
Burger King
Client:
Burger King
Agency:
J.Walter Thompson
Language:
English
2019 SILVER
Data que fideliza, cupones que te conocen.
Wong, una marca enfocada en servicio pero que a la vez es percibido como caro, pues no entra en guerra de precios, identifica la oportunidad de trasladar a sus clientes el concepto de "ahorro" sin gritar descuento. Analizó la data de compras de los clientes y transformó los ya conocidos "cupones de descuento" en un beneficio personalizado, pensado en la necesidad del consumidor. Wong introduce por primera vez la percepción de ahorro en sus clientes de valor, mantiene su liderazgo en imagen de marca, e incrementa sus indicadores de negocio.
Brand:
Cupones Personalizados
Client:
CENCOSUD RETAIL
Agency:
McCann Lima
Language:
Spanish
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
