Retail

Crazy Store Owner

In order to develop third & fourth-tier city market ,Taobao decide to throw ad in CCTV Spring Festival Gala Evening. However, if we make ad according to targeted consumers' taste, it is highly possibly rejected by First & second-tier city market due to severe rural-urban development divide in China
After we establish 'What To Say', we found out that 'How To Say' is the key to this campaign. We create the ad with humor, which is rare tone & manner between all ads of Spring Festival Gala Evening.
The result was excellent, business performance successfully grow especially in third & fourth-tier city market.

Brand: Taobao
Client: Taobao
Agency: Ogilvy Taiwan
Language: Mandarin

Building a purpose-driven retail brand

Brand: Babyshop
Client: Babyshop
Agency: FP7 McCann Dubai
Language: English

Metro

Metro decrecía en ventas por 15 meses . Sus competidores ganan terreno sobre la promesa de marca: Precios bajos . Se inicia un plan para mejorar la oferta de valor de Metro . Sin embargo, se necesita con urgencia frenar a la competencia. La estrategia es diferenciarse utilizando una plataforma emocional para reengancharse con el target. Se afianza el relacionamiento, se rompe el estereotipo de "amas de casa" hablándoles ahora como mujeres empoderadas. La campaña revierte el decrecimiento , retoma de inmediato el crecimiento y mejora el posicionamiento de marca.

Brand: Metro
Client: Cencosud - Metro
Agency: Mayo Publicidad
Language: Spanish