Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2018 GOLD
Buster the Boxer: John Lewis' most effective Christmas ever
The Christmas period generates 40% of John Lewis annual profit, so success at Christmas is crucial for the business. In 2016, in a dire retail climate and against fierce competition, our Christmas campaign became John Lewis' most effective and profitable ever. It became our most watched, liked and shared Christmas advert of all time, and delivered real commercial value to the business, paying for itself ten times over with an ROI of £11.
Brand:
John Lewis
Client:
John Lewis
Agency:
adam&eveDDB
Language:
English
2018 GOLD
Kitchen lifeprooved
Purchasing kitchen means lots of money and visits in stores. Home furnishing branch tries to attract kitchen buyers with discounts and since 2017 also with emotional, image campaigns, which used to be IKEA's domain. We needed improved communication emphasizing IKEA's kitchen advantage – durability validated by 25 years warranty. We pictured durability in IKEA's way: ‘durability is being proven by amount and quality of events’. We’ve presented life examples of resilience to ‘tortures’, followed by the RTB of 25 years warranty. Perceived quality of IKEA improved significantly causing rocketing sales.
Brand:
IKEA
Client:
IKEA
Agency:
Wavemaker
Language:
Polish
2018 GOLD
Magalu Copa 2018 #SaiZica
A Copa chegou e o Magazine Luiza fez a maior compra de TVs da sua história, mas não tinha nenhuma propriedade do evento, nem uma promoção de grandes prêmios. Para levar as pessoas para as lojas, resolveu então perguntar: você teria coragem de ver o Brasil na mesma TV do 7 a 1? Mais que uma campanha afirmando isso, foi criada uma mecânica promocional baseada nessa ideia. Quem trouxesse sua TV zicada para o Magalu ganharia desconto na compra de uma nova. Com isso, as vendas no segmento de imagem cresceram muito acima do mercado, contribuindo para que o Magazine Luiza tivesse seu melhor trimestre em cinco anos.
Brand:
Magazine Luiza
Client:
Magazine Luiza
Agency:
Ogilvy
Language:
Portuguese
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McDonald's "Together let's go big"
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