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Netease Koala's Html5 of Julia series
Netease Koala released the original Html5 of Julia series in November,2017. In the Html5, Julia, the main character, taking a perspective of young adults (born after 1995) to“roast”her work. The youth-familiar pattern of self-discipline at workplace arouses emotional resonance among working people. Netease Koala successfully turned the fictitious character Julia to an IP, with a well-designed interactive mechanism of diversion and selling as well, accomplishing the raising of both flow and sales.
Brand:
Netease Koala
Client:
NetEase
Agency:
NetEase(Hangzhou)Networking Technology Co.,Ltd
Language:
Mandarin