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Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 

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Good Different: How ALDI defied gravity by going long.


Brand: Aldi
Client: Aldi Australia
Agency: BMF
Language: English

Moments McDonald's


Brand: McDonald's
Client: McDonald's
Agency: Tbwa
Language: French

Netease Koala's Html5 of Julia series

Netease Koala released the original Html5 of Julia series in November,2017. In the Html5, Julia, the main character, taking a perspective of young adults (born after 1995) to“roast”her work. The youth-familiar pattern of self-discipline at workplace arouses emotional resonance among working people. Netease Koala successfully turned the fictitious character Julia to an IP, with a well-designed interactive mechanism of diversion and selling as well, accomplishing the raising of both flow and sales.


Brand: Netease Koala
Client: NetEase
Agency: NetEase(Hangzhou)Networking Technology Co.,Ltd
Language: Mandarin

2023_eu_2023_e-1094-101_hero_1 McDonald's McDonald's "Together let's go big"
2023_eu_2023_e-814-354_hero_1 Lacoste Unexpected Encounters
2023_la_2023_e-3239-503_hero_1 EASY Un Rincón en el Mundo para cada uno
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