Retail
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2018 GOLD
Everyone is an Amazing Book
Reading can help you to become your better self. This World Reading Day, campaign “Everyone is an Amazing Book” told the truth of reading, made books as metaphor for personality, connected reading to people. With a tight budget of 0.3 million, the campaign reached million-level advertising effect, from brand image enhancement to prime reading member sign-up. Over 1 million clicks and participation during the first 6 hours were achieved. During campaign, PV reached 27 million (only cost 0.009 yuan per brows), UV 2.17 million, sales increased 69%.
Brand:
Amazon Prime reading
Client:
Amazon China
Agency:
MRM//McCann
Language:
English, Mandarin
2018 GOLD
2018 SILVER
Inspiring India's New Dreamers
This is a unique story of David & Goliath joining forces. A story of how Amazon inspired small-town Indians by creating India’s first small-town cricket team aspiring to compete on a national platform. ‘Chonkpur Cheetahs', though fictional, was a metaphor of all small-town Indian's dreaming big, encouraging them to break the barriers of their limited circumstances. With a little help from Amazon. The campaign helped Amazon achieve unprecedented growth in new customers (31%) and revenue (30%) from small-towns, plus boosted its market share by 4.5% points.
Brand:
Amazon.in
Client:
Amazon Seller Services
Agency:
Ogilvy India
Language:
English