Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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2018 GOLD
Coolest Suit on the Planet
Looking good is a struggle when you live in one of the hottest countries in the world, with many men sacrificing style to stay comfortable. MJ Bale had developed a range of ‘Cool Wool’ suits that keep you cool even in the harsh summer heat. Our job was to convince Aussie men about the benefits of these new wool suits when 82% of them think that wool is a winter fabric. ‘The Coolest Suit on the Planet’ campaign delivered a 78% increase in suit sales, 54% increase in foot traffic and generated xxxx incremental gross profit for the brand, delivering an ROI of 1:4.4 or +344%.
Brand:
M.J. Bale
Client:
M.J. Bale
Agency:
TBWA
Language:
English
2018 GOLD
RETAIL - democratizando el canal moderno
Luego del cambio de estrategia del 2016 se requería seguir creciendo como marca tanto a nivel nacional como en el NSE C para ganarle al mercado Tradicional. Se implementaron campañas sucesivas, concatenadas entre ellas para profundizar el posicionamiento, basados en el insight original, y se logró que los indicadores de marca tengan un crecimiento espectacular. Las comunicaciones sucesivas acorde con la etapa de entendimiento de nuestro cliente fueron clave.
Brand:
Plaza Vea
Client:
plazaVea
Agency:
Fahrenheit DDB
Language:
Spanish
2018 GOLD
How Aldi won Christmas with the help of a humble carrot
Despite having a winning formula as a deep-discounter supermarket Aldi still had an issue at Christmas. Its core shoppers spent disproportionately more than average on making their Christmas special, but they didn’t spend it all with Aldi, trading up-and-out into other retailers. By creating and sticking with Kevin the Carrot over Christmas 2016-2017, Aldi stayed more top-of-mind for its shoppers, built an emotional connection with the brand and showcased its range. Aldi reduced its Christmas dip in market share and became the fastest growing supermarket of Christmas 2016 and 2017.
Brand:
Aldi UK
Client:
Aldi Stores
Agency:
McCann Manchester
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
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